Skip to main content

Bagno Piero

Understated luxury by the sea

A heritage beach club since the 1930s, Bagno Piero offers refined dining, classic cabanas, and a tranquil atmosphere favored by Forte’s elite.

Bagno Piero is a revered heritage beach club that defines the understated elegance of Forte dei Marmi. Established in the 1930s, it offers a serene, retro-chic sanctuary on the Tyrrhenian coast. With terracotta-tiled cabanas, wooden loungers, sun umbrellas crafted in traditional Versilia style, and a seawater pool, it blends old-school charm with modern comfort. The service is impeccable—professional yet discreet—and the food is refined, featuring fresh seafood, clams, pasta, and seasonal Italian classics. Generations of VIPs, from industrial dynasties to artists, have gravitated to its quiet luxury and timeless appeal.

Insider Insight

Reserve a cabana with early-morning shade if you plan to linger all day—it fills fast. For a full experience, book lunch at Bastià (their onsite restaurant), then unwind poolside. Weekdays are quieter, and lunch service is calm and attentive. Service is top-tier—don’t hesitate to ask for wine pairings or any comfort-related requests. Roberto Santini will treat you like a member of his family.


Where tradition meets tranquility and every detail is effortlessly refined.
The Smalls