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Alpemare Beach Club

The most exclusive beach club on the Tuscan coast

A day at Alpemare includes beachside bliss, shaded luxury tents, and curated cocktails by the sea.

Renowned for its luxurious lifestyle and iconic charm, Alpemare Beach Club in Forte dei Marmi is a masterpiece crafted by the Bocelli family. A beacon of Italian elegance, this exclusive seaside destination seamlessly blends traditional Tuscan allure with contemporary sophistication, making it a haven for those who appreciate the finer things in life.

Set against the stunning backdrop of the Tyrrhenian Sea, Alpemare’s idyllic setting includes a lush pine grove leading to a pristine beach. The club redefines relaxation with 48 elegantly designed tents, complete with plush sun loungers, offering guests privacy and comfort. The serene atmosphere, complemented by impeccable service, creates an unforgettable escape where the Dolce Vita continues to thrive.

Insider Insight

Book Tent #12—it’s a favorite among returning guests for its privacy and proximity to both the bar and the shore.


Elegance by the sea, where every cabana tells a story.
The Smalls